This was one of the discussions that I came across in a linkedin group and there were numerous responses. I encounter this almost on a regular basis as I speak to a number of entrepreneurs as a part of my job, where I offer marketing services. Hence, I thought of adding my two cents to the discussion. I have my response pasted here: “What’s more important - hammer or screw driver? In most organizations, there... 

I presented on this topic at the seminar held by Bombay Chamber of Commerce on the 27th of November, 2009.  I have embedded the slide deck with this blog.  Key take-aways were: Social media is ‘not free’ Content still remains the king Social Media Vs. SEM - can co-exist together Social Media for Marketing and Corporate Communication Some of the slides in the deck may not be self-explanatory.  Write to... 

This is one of my favourite topics. I will let it out right away, it should reside with Marketing and this post will tell you the reasons why it should remain with Marketing. Few things to look at: 1. Only 25% of the b2b leads buy in the first six months; 25% buy between the 7th and 12th month; 25% buy between 13th and 18th month and the remaining after 18 months 2. Sales focus is only on immediate revenues and they... 

I had a discussion with one of my customers today and he was talking about launching a video conferencing solution that allows for interoperability and interoperability is the key here. They have been successful in implementing this for corporations in UK and it wasn’t straightforward for them to replicate it here. The market that they are looking at is pretty large in India and the quality of the sales force is...