One great place to build your business is at events where your targets participate. During breaks, I know that I just have 5-odd minutes to attract, listen, interact and create touchpoints. I am amazed at the number of people wanting to know why I founded a company during a recession than the services DJargon offers. To be politically correct… during a slowdown. I reason with them that it is only now that one can have... 

When the big, ugly garden scissors are on your marketing budgets where do you run for cover? I’d say stay put. Do an objective assessment of your brand. Prioritize your marketing and branding building activities. Get street-smart as well locker-smart. More often than not, brand building depends more on focusing on being relevant and compelling to your target customers; and less on how many green wads you are left with...