With the economy slowing down, there has been cuts in terms of spending across all functions. Marketing typically happens to be one of the first ones to receive a budget cut, for reasons beyond my comprehension. Slowdown or no slowdown, these in my mind are things that every B2B marketer should know and should implement, not in any particular order. TV and outdoor advertising spend needs to be curbed; if not, it can... 

This is my first post in this blog. Since most posts under the marketing category will be written by me in this site, I wanted to give a brief introduction about myself as it adds a face to what is written.  I am one of the founding members of DJargon, a B2B branding and marketing firm, specialized in offering its services to companies in the technology and telecommunication space. My interests lie in helping companies... 

Re-Branding from old target audience to new audience? Re-Branding from existing audience to inclusive audience? The recommended way to re-brand is to phase your image make-over so that you gradually inch towards your desired audience. Re-Branding is not just for the big guys. It applies to even small and mid-sized enterprises. Consider this: if your desired audience is explicitly different from your current one, you...