The tail as well as the mouth of Internet Advertising is growing big and aggressive. How much will the Internet eat into the Direct Mailing pie? Will Direct Mail meet the same fate as did the Newspaper Ads and Yellow Pages Directory Listing? Research predicts Direct Mail business will drop from $49.7 billion (current) to $29.8 billion by 2013. The bad news is brought to you by Borrell Associates, the Williamsburg, Va.,... 

Just wanted to let you know about an exciting event siliconindia is organizing on June 6th (Saturday in Bangalore, India).   It is your chance to know the building of companies like Rediff.com, Naukri.com and Tejas Networks as their founders come and share their journey with us: ~ Ajit Balakrishnan, Founder & CEO, Rediff.com ~ Sanjeev Bikhchandani, Founder & CEO, Naukri.com ~ Sanjay Nayak, Founder, Managing... 

As a Chief Executive Officer everything you say and whatever you do attracts attention inside and outside the office. Whether the times are ordinary or extraordinary; economy is soaring high or lying low – you need to face the heat or shake the champagne as the case may be.   At times like these, you will be tested to the core. Employees, customers and stakeholders can’t help probing and dissecting your actions and... 

I am a big fan of Warren Buffett. In a recent interview Warren Buffett made yet another ‘written on the wall’ kind of comment. This time it was on Outsourcing. He said, “You know I’m a big guy in outsourcing. I didn’t deliver my own three children…I called an obstetrician. I do not want to have some member of my family fill my teeth or try to do it myself. So if somebody can do a job better than I can, and... 

I have earlier written a post on 10 things that B2B marketers should know, where I covered the importance of telemarketing and why it is the easiest way to reach the right person and probably have the right impact.  Some of the common threads that run in the minds of B2B marketers would be: 1. Can I use telemarketing/telesales in my lead generation programs? 2. Can I use telemarketing/telesales for my prospecting? 3.... 

Branding is no more what people say about you when you are not there. Branding is what people say when you are not online!   How do you create this digital perception? Where do you start from? My experience says that it should begin with ‘Naming the company’ or ‘Naming the Product’!   May be you are a start-up or you are in the process of re-shuffling your businesses, or reconfiguring a merged entity, revitalizing... 

Would you like to be seated on a sideline bench waiting for the coach to call you?  Or are you better off tuning your mind and body to strike the big goal when the coach turns to you? Brave the below given questions and ask yourself how powerful is your start-up brand? 1. Do you agree with Donald Trump: “If you don’t manage your brand, then somebody else will, and that somebody else will likely be your competitor.”?... 

Does recession force you to move away from your core business idea and pick what comes your way? Is recession the culprit? Think again. We keep telling our customers that this is the time they should be entirely focused on their core business strengths. To do really well what they do well. Now is the time to do anything and everything that will make the core of your business less vulnerable and more powerful. Patent... 

In my mind, this is the best form of lead generation. Especially, speaking engagements during tradeshows will get the appropriate audience in the form of influencers and decision makers. They will get to hear first hand on what you speak. The moment you add value to the topic of your speech, there are going to be more people seeking you out than you trying to convert them into your leads. This will allow for you to create... 

Is Case Study Marketing a part of your marketing mix? If yes, is it working for you?   Case Study Marketing is one of the most powerful lead generators in a marketer’s toolkit. Applies true for B2B marketers marketing complex and technical products and services. So, what goes wrong?   Before that, let us look why Case Study Marketing clicks in a big way: Identification of a common pain point or a challenge. Glimpse...