Often times, I come across people who keep asking about SEO and SEM. In most instances, the differentiation between these two terms as well as the relationship between these two terms is not understood very well. This post is towards demystifying what it means and what it can do in a B2B setting. SEM encompasses SEO and Paid Advertising and in a B2B setting, SEM is all about SEO and nothing else. Some trends that support... 

During difficult times, what is the first thing that we hear? Let us cut down on spending, and who are the first candidates for that? It predominantly is advertising and marketing, and surprisingly it is interchangeably used in many IT services companies. This can actually work for big players who have loads of legacy revenue coming in, and aren’t too concerned about getting additional business as opposed to retaining... 

A smart cocktail of print and online advertising can result in bigger and better leads! What you need to keep in mind to ensure that your next print ad succeeds in directing customers to your store/website for purchase. Remember 1: Agency Copywriters love to pun and ‘craft’ clever headlines. You better love your product and ensure the headline screams about the unique benefit and follow it up with loads of substantiation.... 

Is Blogging intangible? I think Blogging is a great B2B search marketing tool that is reliable, scalable as well as measurable. Time and again research shows that customers and browsers click on the list of organic search results.   Outsourcing Blogging? If you are outsourcing Blogging to a specialist, don’t fall for empty words like blog community, blog rules and customer engagement. Talk and seek accountability... 

This scenario repeats itself in most of the small and medium sized enterprises. The company is growing or stagnating and the clarion call is: “we need marketing”. Sales says: “we can’t do it all!”   Management turns to HR – “get us a good marketing resource that will fit our culture!” HR comes up with either with a one-liner or an elaborate job spec and waits for the perfect match.  Days, weeks and months... 

What is the big marketing message the Pied Piper of Hamelin gives us? Pull works better than push.   So what communicates and pulls better and faster? Examples! Real examples!!   How do you showcase examples?  We could capture an example through a Product Success Story, Marketing Case Study or even a Failure Story. In B2B communications, these powerful customer touchpoints can really touch a business buyer as these...