As part of our service offerings, we help our customers to dig out value propositions for their businesses and products. During such closed door exercise, we flood our customers with innumerable, lengthy and nagging questions till we hear something unique from them. We believe that asking the right questions unearth the right answers. If you haven’t got the answers for your business challenges, probably you have not... 

Before you take the plunge, take my website redesign color test at http://bit.ly/Wn1tk  then come back and check out my quick checklist given below: 1.    Honest Frisking : Check what you have got in your existing site. Hear it from your key stakeholders. 2.    Forget Committees : Don’t get caught in the usual brainstorming committees. Form a key website team with marketing, sales, tech and decision makers.... 

What is the trigger to the free fall in trust in print and TV Advertising? Is it the emergence of internet? Or the rise of digital marketing? Or the power of word of mouth marketing? Or the latest heart throb – social media marketing?   I think it is none of these that contribute to the falling trust in consumer advertising. It is how the Ads are made and delivered. Hopelessly, majority of them are misleading. Am I... 

Would you pay $1.68 million for a steak lunch? What if the lunch is with the mercurial investor Warren Buffet! And what if the money goes to a charity and not to the billionaire’s vault or for the restaurant! I would jump up and say ‘yes’ if I have as much… that is! The additional incentive is that you could also take up to seven friends of yours to dine with the world’s best brain on investing.  Global recession...