There are many work related challenges that rob sleep out of a CEO of a small or medium-sized software company. One of the leading dare-devil robberies is performed by the ‘Sales’ challenges. The disturbing questions for the CEO are - ’How good is my sales team performing? How will I enable them to meet the targets consistently? Do they get enough support? What are the immediate reasons for sales inability... 

I have been discussing with one of the biggest brands in India towards partnering with them on their social media marketing initiative. To give you the basics, they are in the B2B space and the idea of being present in the social media was initiated by their CEO. As expected, they put together a team that wanted to study the space and figure out vendors who can help them. I happen to visit their office to discuss... 

This post is primarily addressed to Fortune 500 companies, Large-sized companies, Medium-sized companies, SMEs and Small Businesses. Did I leave anyone out ;)? You need a website or brochure or shopping bags or ad banners or any of the marketing collaterals that require design. What do you do - design them of course. How do you do it – you either design it in-house or outsource the design or hand it over to a designer/studio/agency.... 

Budding entrepreneurs in the software space should focus more on market gap, customer need and user adoption than on the ‘coolness’ quotient of their product or the ‘cutting-edge technology’ buzz. Why do many entrepreneurs and even the CEOs of MSME / SMEs get into this kind of trap? In my daily job of selling branding, marketing and outsourced sales services to such individuals and companies in the technology...