This was one of the discussions that I came across in a linkedin group and there were numerous responses. I encounter this almost on a regular basis as I speak to a number of entrepreneurs as a part of my job, where I offer marketing services. Hence, I thought of adding my two cents to the discussion. I have my response pasted here: “What’s more important - hammer or screw driver? In most organizations, there... 

I presented on this topic at the seminar held by Bombay Chamber of Commerce on the 27th of November, 2009.  I have embedded the slide deck with this blog.  Key take-aways were: Social media is ‘not free’ Content still remains the king Social Media Vs. SEM - can co-exist together Social Media for Marketing and Corporate Communication Some of the slides in the deck may not be self-explanatory.  Write to...