When the big, ugly garden scissors are on your marketing budgets where do you run for cover? I’d say stay put. Do an objective assessment of your brand. Prioritize your marketing and branding building activities. Get street-smart as well locker-smart.

More often than not, brand building depends more on focusing on being relevant and compelling to your target customers; and less on how many green wads you are left with to sprinkle and spray!

During bleak economic conditions, like the one we are in right now, only a strong brand can sustain profits. Weak brands surrender meekly to price cuts and desperate promotions on a downward spiral. Good time for the bargain hunters though!

bargain hunters brand building marketing budgets price cuts promotions street smart target customers