Comments for B2b Branding and Marketing Solution Provider http://www.djargon.com/blog Results-driven marketing and branding services that improves the bottomline of a B2B organization. Thu, 11 Mar 2010 12:38:10 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Social Media for Marketing and Corporate Communication by Padameshwar Singh Nongthombam http://www.djargon.com/blog/social-media-for-marketing-and-corporate-communication.html/comment-page-1#comment-780 Padameshwar Singh Nongthombam Thu, 10 Dec 2009 17:26:58 +0000 http://www.djargon.com/blog/?p=341#comment-780 Hi Saba, This is a wonderful and unorthodox presentation and in fact, one of the best that i have seen so far in my online marketing career. Now I will be more streamlined in my approach towards social media as a marketing platform. Thanks Again Padamesh Hi Saba,

This is a wonderful and unorthodox presentation and in fact, one of the best that i have seen so far in my online marketing career. Now I will be more streamlined in my approach towards social media as a marketing platform.

Thanks Again

Padamesh

]]> Comment on Lead Nurturing - Who does it stay with, Marketing or Sales? by saba@djargon.com http://www.djargon.com/blog/lead-nurturing-who-does-it-stay-with-marketing-or-sales.html/comment-page-1#comment-779 saba@djargon.com Wed, 09 Dec 2009 05:42:59 +0000 http://www.djargon.com/blog/?p=313#comment-779 AZ, As your question is open-ended, I am taking a point example on how nurturing can be done. For instance, if someone registers and downloads your white paper, you consider them as a lead, though it is not sales ready. Marketing will have to ensure that they become sales ready before it gets passed to your sales. Some of the line items that you can use are: 1. Pointing them to another link related to the white paper that they have downloaded 2. Pointing them to a case study related to the whitepaper 3. Inviting them for a webinar related to the white paper 4. Asking them to be a part of a survey that you are conducting related to the whitepaper 5. Do a teleconference on a topic related to the white paper and ask them to be a part of the panel 6. Point them to some industry research published by analyst types/researchers related to your white paper 7. Also, get to have a conversation with them as a part of nurturing to understand if an opportunity really exists now; else is there a possibility for an opportunity at a later point in time etc. 8. Even if there exists no opportunity, thank them for being a part of this mix and leave a good impression on them. If you have any specific needs, do write to me at saba@djargon.com AZ,

As your question is open-ended, I am taking a point example on how nurturing can be done. For instance, if someone registers and downloads your white paper, you consider them as a lead, though it is not sales ready.

Marketing will have to ensure that they become sales ready before it gets passed to your sales. Some of the line items that you can use are:

1. Pointing them to another link related to the white paper that they have downloaded

2. Pointing them to a case study related to the whitepaper

3. Inviting them for a webinar related to the white paper

4. Asking them to be a part of a survey that you are conducting related to the whitepaper

5. Do a teleconference on a topic related to the white paper and ask them to be a part of the panel

6. Point them to some industry research published by analyst types/researchers related to your white paper

7. Also, get to have a conversation with them as a part of nurturing to understand if an opportunity really exists now; else is there a possibility for an opportunity at a later point in time etc.

8. Even if there exists no opportunity, thank them for being a part of this mix and leave a good impression on them.

If you have any specific needs, do write to me at saba@djargon.com

]]> Comment on Lead Nurturing - Who does it stay with, Marketing or Sales? by AZ http://www.djargon.com/blog/lead-nurturing-who-does-it-stay-with-marketing-or-sales.html/comment-page-1#comment-778 AZ Mon, 07 Dec 2009 09:32:00 +0000 http://www.djargon.com/blog/?p=313#comment-778 can you elaborate some more on how marketing can 'nurture' the leads, apart from the points mentioned in the article? can you elaborate some more on how marketing can ‘nurture’ the leads, apart from the points mentioned in the article?

]]> Comment on Websites without Home Page - Is this the future? by kabilan http://www.djargon.com/blog/websites-without-home-page-is-this-the-future.html/comment-page-1#comment-777 kabilan Thu, 27 Aug 2009 08:24:57 +0000 http://www.djargon.com/blog/?p=236#comment-777 Dear Satish, You are right in a way but I feel the presentation on a home page should be changed to a dashboard form to a visitor exhibiting offerings rather than than just a sign board to a company explaing "who" factor. Kabilan Dear Satish,

You are right in a way but I feel the presentation on a home page should be changed to a dashboard form to a visitor exhibiting offerings rather than than just a sign board to a company explaing “who” factor.

Kabilan

]]> Comment on Drive up the sales conversion by Ashok Kumar R http://www.djargon.com/blog/drive-up-the-sales-conversion.html/comment-page-1#comment-774 Ashok Kumar R Mon, 06 Jul 2009 13:02:17 +0000 http://www.djargon.com/blog/?p=121#comment-774 Though this one sounds familiar its exciting in its simplicity and straight forwardness. Ashok Kumar R Pre-Sales Consultant ---------------------------------------------------------------------- Zycus – SAVE WITH EASE Desk: +1 877 269 6189 Extn: 7839 Cell: +91 98700 51133 Email: ashok.kumar@zycus.com Website: http://www.zycus.com ---------------------------------------------------------------------- Though this one sounds familiar its exciting in its simplicity and straight forwardness.

Ashok Kumar R
Pre-Sales Consultant
———————————————————————-
Zycus – SAVE WITH EASE
Desk: +1 877 269 6189 Extn: 7839
Cell: +91 98700 51133
Email: ashok.kumar@zycus.com
Website: http://www.zycus.com
———————————————————————-

]]> Comment on Pied Piper of Marketing by Selina http://www.djargon.com/blog/piped-piper-of-marketing.html/comment-page-1#comment-773 Selina Sat, 04 Jul 2009 02:39:05 +0000 http://www.djargon.com/blog/?p=180#comment-773 Satish - good points. Esp about syndication and customer participation - I think that can really work. Satish - good points. Esp about syndication and customer participation - I think that can really work.

]]> Comment on Significance of marketing during recession! by suba ananden http://www.djargon.com/blog/significance-of-marketing-during-recession.html/comment-page-1#comment-772 suba ananden Mon, 29 Jun 2009 07:28:29 +0000 http://www.djargon.com/blog/?p=207#comment-772 Hi, I agree with you that most of the Indian Organizations did not have or even realise the need for a "well oiled marketing system". Situation looks to have changed now or is it the down turn due to which US or UK have ceased taking marketing services from India and Indian marketing service providers had to (still continue to)hit hard on Indian clients, impact of which has made them look at building or outsourcing Marketing fucntions. Early adaptors have reaped the benefits and advanced several levels in Marketing is the fact. Hi,

I agree with you that most of the Indian Organizations did not have or even realise the need for a “well oiled marketing system”. Situation looks to have changed now or is it the down turn due to which US or UK have ceased taking marketing services from India and Indian marketing service providers had to (still continue to)hit hard on Indian clients, impact of which has made them look at building or outsourcing Marketing fucntions. Early adaptors have reaped the benefits and advanced several levels in Marketing is the fact.

]]> Comment on Telemarketing Insights by BasePlus Telemarketing http://www.djargon.com/blog/telemarketing-insights.html/comment-page-1#comment-770 BasePlus Telemarketing Mon, 08 Jun 2009 11:41:11 +0000 http://www.djargon.com/blog/?p=162#comment-770 Telemarketing is a proven sales strategy for many different types of business. To maximise the effectiveness of any telemarketing campaign it is important that the calls go beyond just sticking to a script. Following up and nuturing potential leads should also be part of the strategy. Telemarketing is a proven sales strategy for many different types of business. To maximise the effectiveness of any telemarketing campaign it is important that the calls go beyond just sticking to a script. Following up and nuturing potential leads should also be part of the strategy.

]]> Comment on Telemarketing Insights by saba@djargon.com http://www.djargon.com/blog/telemarketing-insights.html/comment-page-1#comment-769 saba@djargon.com Thu, 28 May 2009 07:31:12 +0000 http://www.djargon.com/blog/?p=162#comment-769 Thanks Suba for your comment. Essentially, what appeals to a CTO may not necessarily appeal to a CFO or a Systems Head. Hence essentially, you need to research whom you are calling and structure their concerns in your message. Maybe, if you are talking about a specific scenario where customization is required, do let me know and I would be very happy to help you. Thanks for the comments. Saba. Thanks Suba for your comment. Essentially, what appeals to a CTO may not necessarily appeal to a CFO or a Systems Head. Hence essentially, you need to research whom you are calling and structure their concerns in your message.

Maybe, if you are talking about a specific scenario where customization is required, do let me know and I would be very happy to help you.

Thanks for the comments.

Saba.

]]> Comment on Start-ups, Soccer and Branding by prasanna http://www.djargon.com/blog/start-ups-soccer-and-branding.html/comment-page-1#comment-767 prasanna Thu, 28 May 2009 07:09:58 +0000 http://www.djargon.com/blog/?p=156#comment-767 This article is good keep it up!! This article is good keep it up!!

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