Comments for B2b Branding and Marketing Solution Provider

Comment on Lead Nurturing - Who does it stay with, Marketing or Sales? by OTIS

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Comment on B2B Lead-quality Vs. Lead-quantity by PATRICK

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Comment on Social Media for Marketing and Corporate Communication by Padameshwar Singh Nongthombam

Padameshwar Singh Nongthombam — Thu, 10 Dec 2009 17:26:58 +0000

Hi Saba,

This is a wonderful and unorthodox presentation and in fact, one of the best that i have seen so far in my online marketing career. Now I will be more streamlined in my approach towards social media as a marketing platform.

Thanks Again

Padamesh

Comment on Lead Nurturing - Who does it stay with, Marketing or Sales? by saba@djargon.com

saba@djargon.com — Wed, 09 Dec 2009 05:42:59 +0000

AZ,

As your question is open-ended, I am taking a point example on how nurturing can be done. For instance, if someone registers and downloads your white paper, you consider them as a lead, though it is not sales ready.

Marketing will have to ensure that they become sales ready before it gets passed to your sales. Some of the line items that you can use are:

1. Pointing them to another link related to the white paper that they have downloaded

2. Pointing them to a case study related to the whitepaper

3. Inviting them for a webinar related to the white paper

4. Asking them to be a part of a survey that you are conducting related to the whitepaper

5. Do a teleconference on a topic related to the white paper and ask them to be a part of the panel

6. Point them to some industry research published by analyst types/researchers related to your white paper

7. Also, get to have a conversation with them as a part of nurturing to understand if an opportunity really exists now; else is there a possibility for an opportunity at a later point in time etc.

8. Even if there exists no opportunity, thank them for being a part of this mix and leave a good impression on them.

If you have any specific needs, do write to me at saba@djargon.com

Comment on Lead Nurturing - Who does it stay with, Marketing or Sales? by AZ

AZ — Mon, 07 Dec 2009 09:32:00 +0000

can you elaborate some more on how marketing can ‘nurture’ the leads, apart from the points mentioned in the article?

Comment on Websites without Home Page - Is this the future? by kabilan

kabilan — Thu, 27 Aug 2009 08:24:57 +0000

Dear Satish,

You are right in a way but I feel the presentation on a home page should be changed to a dashboard form to a visitor exhibiting offerings rather than than just a sign board to a company explaing “who” factor.

Kabilan

Comment on Drive up the sales conversion by Ashok Kumar R

Ashok Kumar R — Mon, 06 Jul 2009 13:02:17 +0000

Though this one sounds familiar its exciting in its simplicity and straight forwardness.

Ashok Kumar R
Pre-Sales Consultant
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Zycus – SAVE WITH EASE
Desk: +1 877 269 6189 Extn: 7839
Cell: +91 98700 51133
Email: ashok.kumar@zycus.com
Website: http://www.zycus.com
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Comment on Pied Piper of Marketing by Selina

Selina — Sat, 04 Jul 2009 02:39:05 +0000

Satish - good points. Esp about syndication and customer participation - I think that can really work.

Comment on Significance of marketing during recession! by suba ananden

suba ananden — Mon, 29 Jun 2009 07:28:29 +0000

Hi,

I agree with you that most of the Indian Organizations did not have or even realise the need for a “well oiled marketing system”. Situation looks to have changed now or is it the down turn due to which US or UK have ceased taking marketing services from India and Indian marketing service providers had to (still continue to)hit hard on Indian clients, impact of which has made them look at building or outsourcing Marketing fucntions. Early adaptors have reaped the benefits and advanced several levels in Marketing is the fact.

Comment on Telemarketing Insights by BasePlus Telemarketing

BasePlus Telemarketing — Mon, 08 Jun 2009 11:41:11 +0000

Telemarketing is a proven sales strategy for many different types of business. To maximise the effectiveness of any telemarketing campaign it is important that the calls go beyond just sticking to a script. Following up and nuturing potential leads should also be part of the strategy.