Good news for internet and digital marketing players is that the email campaign pie is expected to soar to $15.7 billion, up from $12.1 billion last year. Marginal wagging! But local email advertising will grow double to $2 billion.

But why? What leads to the fall of DM (direct mail) and the rise of EM (email marketing)?

1.      EM is getting cheaper and innovative day by day. Email Video is the new kid on the block. Visit vmessage.net.

2.      For sure permission based EM reaches the targets bang on.

3.      EM’s knock-out punch is the use of ‘filter’. Software takes care of bucketing the good, bad and ugly. Read what you want. Pop up what you like. You control it. DM fails miserably here.

4.      DM scores well when it comes to localized marketing and advertising. But it is matter of time that local email advertising will reach the required sophistication to deliver better.

5.      Community Radio is touted to become a close competitor for DM in the near future.