http://www.djargon.com/blog Results-driven marketing and branding services that improves the bottomline of a B2B organization. Tue, 22 Dec 2009 12:56:41 +0000 http://backend.userland.com/rss092 en This was one of the discussions that I came across in a linkedin group and there were numerous responses. I encounter this almost on a regular basis as I speak to a number of entrepreneurs as a part of my job, where I offer marketing services. Hence, I thought of ... http://www.djargon.com/blog/which-one-is-more-important-marketing-or-sales.html I presented on this topic at the seminar held by Bombay Chamber of Commerce on the 27th of November, 2009.  I have embedded the slide deck with this blog.  Key take-aways were: Social media is 'not free' Content still remains the king Social Media Vs. SEM - can co-exist together Social Media for Marketing ... http://www.djargon.com/blog/social-media-for-marketing-and-corporate-communication.html This is one of my favourite topics. I will let it out right away, it should reside with Marketing and this post will tell you the reasons why it should remain with Marketing. Few things to look at: 1. Only 25% of the b2b leads buy in the first six months; 25% buy between ... http://www.djargon.com/blog/lead-nurturing-who-does-it-stay-with-marketing-or-sales.html I had a discussion with one of my customers today and he was talking about launching a video conferencing solution that allows for interoperability and interoperability is the key here. They have been successful in implementing this for corporations in UK and it wasn't straightforward for them to replicate it ... http://www.djargon.com/blog/solution-selling-vs-product-selling-in-telecom.html Your product is definitely superior to your competitors and you understand the space and that is the reason why you have come up with this product in an already crowded market. Though you have innovated well, it is not disruptive innovation that is going to displace the competition. In this ... http://www.djargon.com/blog/market-development-expand-the-market-or-displace-the-incumbent.html Look at this scenario: An IT Services company that understands the difference between Marketing and Sales, where marketing does the lead generation and sales does the prospecting Their marketing has expertise in outbound activities and not so much on the inbound activities. Their focus is so much towards outbound that the marketing organization does not have ... http://www.djargon.com/blog/b2b-lead-quality-vs-lead-quantity.html Signing up for booth space in any industry event is an expensive affair and you definitely should strive to make the most out of that investment. This requires loads of planning upfront and you should set up your booth in a way that it attracts maximum visitors. You need to grab ... http://www.djargon.com/blog/make-the-most-out-of-your-booth-space-in-the-next-event.html My website receives a lot of traffic but not even a small percentage of this traffic gets converted into leads or customers. Is this a statement that you identify yourself with? This was the statement that was made by one of the marketing heads of an IT services company. They have ... http://www.djargon.com/blog/lot-of-traffic-and-not-many-customers.html I'd like to have channels that can sell my product so that I can focus on building and delivering my product well. This was the statement that was made by one of the up and coming entrepreneurs during a casual conversation. As a matter of fact, he does the selling himself ... http://www.djargon.com/blog/selling-through-a-channel.html Many B2B companies have challenges related to data on their target segments. This invariably affects their prospecting activities. The challenges include data acquisition, data management, lead management, analytics and tracking ROI. Everyone is doing their bit to improve on these challenges and many a times this is done in an adhoc ... http://www.djargon.com/blog/data-insight-does-it-make-sense.html