My website receives a lot of traffic but not even a small percentage of this traffic gets converted into leads or customers. Is this a statement that you identify yourself with? This was the statement that was made by one of the marketing heads of an IT services company. They have outsourced their search engine optimization activity to an expert organization and they were doing a fair job of getting traffic to their website.

They have been working on this for quite sometime and they haven’t been able to get the traffic transformed into leads. I suggested a few things that they can start implementing quickly and they were:

1. Figure out the reasons why your existing customers came to you in the first place. Have them included as part of your content mix in your website

2. Figure out the reasons why they still continue to be your customers and have those as well included as part of your content mix in your website

3. Collate all the queries that your prospects ask during the sales cycle and have them addressed in your website

4. Get all your credibility stories up there where your visitors can see them easily

5. Enhance your call to action and make them simple for your visitors to interact with you

These should provide visible results in the form of traffic getting transformed into sales and might reduce the sales cycle as well.