This post is primarily addressed to Fortune 500 companies, Large-sized companies, Medium-sized companies, SMEs and Small Businesses. Did I leave anyone out ;)?

You need a website or brochure or shopping bags or ad banners or any of the marketing collaterals that require design. What do you do - design them of course. How do you do it – you either design it in-house or outsource the design or hand it over to a designer/studio/agency.

For a moment, let us jump tangentially and look at an important gadget at home. Assume your split air-conditioner conks off. What do we do – do we outsource the repair work to an AC Mechanic or do we hand over the work to an AC Mechanic?

I think companies outsource work or task when they have fair knowledge about how it works and how to make it work. We normally outsource to save on money, manpower and/or time. But if we don’t know how to do things then we just hand it over to someone who is really good at it.

We don’t counsel Split Air-conditioner Mechanics on how to disassemble or assemble the unit. We don’t tell them what tools they should use.

Same way… if a company needs to do multiple tech diagrams and can manage only half with the internal team within the given time… you outsource the rest of the diagrams. You have done it before and you know what you want. You have templates, guidelines for the outsourced partner to follow. You can interject and get things correct. But what if you have an entirely different kind of design requirement that is beyond you… Do you outsource it or do you hand it over to a specialist?