In my mind, all marketing activities need to be tightly integrated with the sales process; else it cannot be directly equated to the growth in your business. What is the point in generating hundreds of leads if they are not acted on? There definitely is no point.

I have written about this and some more in B2B marketing essentials as a paper. You can get a free download of this by clicking on this image below.

B2B Marketing Essentials

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