In the B2B segment, traditional marketing is losing its ground and people are more and more looking at Thought Leadership marketing towards differentiating their products and services in the market. Customer typically have started controlling the B2B messages and you need to be on the money to have an impact in your target customer space.

1. Write whitepapers that lets its readers know something that they already do not know

2. Have a clearly defined value proposition that you communicate to your audience

3. Even better, define the audience and accordingly syndicate your communication to that particular audience at places where they are likely to be seen

4. Do as much name dropping as possible in your communication with respect to your existing customers. Get your customers to agree to their names getting dropped in your communication

5. Do webinars, email newsletters at periodic intervals, and incorporate feedback from your audience to make the experience better

6. Do howto articles that enhances your customer’s buying experience

7. Thought leadership is not just about marketing dollars and it is more about intellectual capital and content

8. Do community building and create an ecosystem of experts, which may include your target customers

9. Do a number of interviews with potential customers, thought leaders and have them up in your website as podcasts

10. Do customer testimonials relentlessly across different media

11. Get your pre-sales materials as a part of your thought leadership initiatives

12. Blog, blog and blog on your offerings, and do effective viral syndication

I have covered quite a bit of what needs to be done and if you are looking for a comprehensive Thought Leadership Marketing toolkit, do write to me at saba@djargon.com and I can have it passed to you.

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