What is the trigger to the free fall in trust in print and TV Advertising? Is it the emergence of internet? Or the rise of digital marketing? Or the power of word of mouth marketing? Or the latest heart throb – social media marketing?

I think it is none of these that contribute to the falling trust in consumer advertising. It is how the Ads are made and delivered. Hopelessly, majority of them are misleading. Am I being lenient here? Hopelessly, majority of them are missing the point – ads are done to increase sales. Not to showcase creativity. Not to be used as a passport to Cannes.

You look at newspapers, magazines and TV, the promise is exaggerated like there is no tomorrow. You end up buying the product  to realise the rude truth - the ad was relatively better. Is print and TV advertising all about selling lies and exaggerations?

Pounded by these misleading ads and commercials everyday at home, restaurants, resorts, gym, you name it; people no longer trust the products or the manufacturers. Forget about the intermediaries!

So what is the way out? Where is the consumer trust building up? I think, nowadays, people are more willing to believe people than companies. People are more willing to trust Satish Chathanath and Sabapathy Narayanan of DJargon than what DJargon Consulting Services P Ltd has got to say!