Has the number of new customers you serve been declining? Take heart. Try local target marketing.

More business buyers search for products and services online than anywhere else, so it’s important to make sure your business listing can be easily found on Google.com and Google Maps.  And believe me it doesn’t cost money. Probably, this is a good plan marketing tip for your marketing proposal during a downturn! Signing up for this free listing is easy, follow the below given steps:

1. Go to www.google.com/localbusinesscenter
2. Sign in with your Google Account (if you don’t have a Google Account yet, start by creating one).
3. Click “Add new business” once you’re logged in, and add your basic business details as you’d like them to appear.
4. The map on the left will zoom into your location as you type in your address. You can move the marker if our best guess isn’t quite right.
5. Write a business value proposition statement that emphasizes the qualities that make your business unique.
6. Select the listing to claim, or add a new one (if your business doesn’t match any listings, skip to Step 9.)
7. From the list of options, click the “Claim Listing” button next to the one that’s most similar to your business.
8. If your business isn’t there, click the “Add Listing” button at the bottom to create a new listing. Note: In the list of close matches, if the business name on a given listing is wrong but the address is right, click “Claim Listing” and Google Maps will use your preferred name. However, if the address is wrong and you can’t receive mail sent to that address, you won’t be able to verify your claim. In that case, you should click “Add Listing” at the bottom of the list to create a new listing.
9. Add details to help your business stand out.
10. Select from the category listings that appear as you type.
11. Add your hours of operation — this is useful info for repeat and potential customers alike.
12. Add an image to help your listing stand out in Google Maps search results. You can use both snapshots and logos.
13. If you have marketing videos on YouTube, you can place them directly in your listing.