Customer : A telecommunications service provider, specializing in the IP space
Engagement Objective : To become a preferred solution provider in the IP space and not just a voice player for corporations
Our role : A one-stop partner for all their B2B marketing requirements
Activities : Branding, website, positioning, services marketing, content creation, coordinating with PR and Design agencies, telemarketing training
Results : 600% increase in non-voice product sales in 3 months |